What You’ll Achieve in 90 Days:
1. Your Own Ecommerce Store: Launch a professional, fully functional online store to sell your handmade products.
2. A Streamlined Business Setup: From pricing to shipping, master all the tools and strategies you need for success.
3. A Brand That Stands Out: Develop your unique mission, connect with your ideal customers, and create a polished brand identity.
4. Confidence & Clarity: Say goodbye to overwhelm with step-by-step guidance designed for beginners.
5.A Profitable Growth Plan: Build a foundation for scaling your business beyond launch day.
What’s Inside the Course:
Week 1: Lay the Foundation
- Define your business model and mission.
- Find inspiration from ecommerce brands and competitors.
Week 2: Platforms & Marketplaces
- Choose the right platform for your store (we’ll guide you through Shopify).
- Open your store and start building your dream business.
Week 3: Know Your Audience
- Pinpoint your target market with research and personas.
- Learn how to speak directly to your ideal customer.
Week 4: Pricing & Product Organization
- Master retail and wholesale pricing.
- Organize your first 5 products with templates and systems.
Week 5: Photography for Ecommerce
- Set up and shoot professional product photos.
- Edit and create images that sell.
Week 6: SEO, Collections & Descriptions
- Write SEO-optimized product descriptions.
- Create collections to help customers find what they love.
Week 7: Branding & Design
- Design a polished store with a customized theme.
- Create logos, style guides, and a cohesive homepage.
Week 8-9: Shipping & Customer Experience
- Set up shipping strategies, profiles, and consolidators.
- Build trust with professional customer service tools.
Week 10: Policies, Pages, & Legal Details
- Add your About Us, Contact Us, FAQ, and return policy pages.
- Finalize your store's trust-building essentials.
Week 11: Fine-Tuning & Optimization
- Add apps, refine navigation, and configure tax settings.
- Write your first blog post to boost SEO.
Week 12: Launch & Marketing
- Set up email marketing and run a UX test.
- Launch your ecommerce site and take the first step to scalable success!
5 Star Reviews!
Check out what people are saying about my brand and customer service. Learn how to get 5 star reviews and create maximum enthusiasm from your customers even when their order has a problem and is late! Click on the Reviews Tab to read the latest reviews.
Who This Course is For:
This course is perfect for:
- Jewelry designers, clothing makers, and handmade artists ready to sell online.
- Creatives who want to scale their side hustle or transition into full-time entrepreneurship.
- Busy professionals looking for step-by-step guidance to launch their store.
- Parents or anyone needing flexibility to grow an online business on their schedule.
- Boutique owners who want to launch their ecommerce site
Why Join This Course?
Designers and Makers Online Boutique Launch System is the most comprehensive program available to show hand made artists and designers how to build and launch a successful eCommerce store.
Step-by-Step Guidance
No guesswork—just clear instructions and expert advice to keep you moving forward.
Designed for Beginners
Even if you're not tech-savvy, this course will help you build a professional store.
Support Every Step of the Way
Access direct support, feedback on your progress, and tools to stay on track.
12 Months Free Shopify Access
We’ve partnered with Shopify to give you the first 12 months free to build and grow your store.
About Joanne
Joanne is the founder and creative director at Luxe Design Jewellery Her jewellery line has been sold wholesale to countless boutiques and major retailers including Nordstrom, Pottery Barn and Target, and has appeared in major motion pictures and television programs. Luxe Design began selling jewellery online in 1999.
Joanne is also an E-Commerce and Social Media and Marketing Instructor in the Fashion Design Program at the Visual College of Art and Design in Vancouver BC, and now serves as a coach and consultant for makers of fine handmade products. She guides other makers and designers to take their business to the next level by creating, launching, and marketing their own professional online stores!
Pricing Formulas
Wholesale? Retail? Am I charging enough? Am I making a profit? These are some of the questions we answer during our pricing strategy section.
Product Photography
Photography is so important when it comes to selling online. Our catalog building section goes over in detail what the best practices are for selling your products online whether it is jewelry, clothing, candles or cosmetics.
Shipping Strategies
How much should you charge for shipping? How long does it take to arrive? We take a deep dive into creating shipping solutions that align with your unique products and price points.
What makes this course different?
Personal attention and hand-holding all the way! Reach out via email or during our weekly live support sessions.
Personalized guidance by me on any aspect of your online business.
An online community of likeminded entrepreneurial makers and designers supporting each other
Lifetime access to the course and all the course materials.
24/7 email support and weekly live support.
Because I run my own online store and sell on other sales channels including Etsy, I'm always up to date on the latest ecommerce trends for makers.
Over the years, I've implemented every aspect of my online store from adding apps, sales channels, photography, and shipping.
I've managed my own Meta Business Accounts, Google Ads and Analytics as well as advanced Email Marketing.
Finally, this is the only course that covers BOTH selling on Shopify AND Etsy with a focus on building your brand. All of the course materials are consistently updated and always current.
By the end of the program you will have an online store ready for sales!
Your Transformation Awaits:
By the end of the course, you’ll:
- Feel confident managing your own ecommerce store.
- Have a polished brand that customers trust and love.
- Own a scalable online business that works for you.
- A Wholesale and Retail pricing strategy in place.
- Your product photography equipment solution and flow.
- An understanding on how to use SEO to get organic traffic to your site.
- A published return policy and privacy policy.
- A plan for getting consistent 5 star reviews.
- A professional Shopify ecommerce store.
- Easy ways to scale your business and feed your products to Etsy, Amazon, Google Shopping, and Instagram Shopping.
- Built in ways to attract affiliate marketers and influencers to grow your business!
Ready to Start?
Join the Designers and Makers 90-Day Online Boutique Launch Course Today!
- Lifetime access to all course content.
- 12 months of free Shopify access.
- Expert feedback and guidance throughout.
Do you want to expand your handmade business and start selling online? Or maybe you have an online store but you aren't making enough sales or seeing any traffic?
Do you want a comprehensive system that guides you step by step and covers everything you will need in order to successfully sell your handmade products online?
Are you interested in sharing your products with a wider audience, getting off the tradeshow circuit or turning your side hustle into your full-time business and making sales even while you sleep?
These step-by-step lessons are built on 25 years of experience, navigating every aspect of selling my own jewelry line. I’ve successfully sold through wholesale, retail, drop-shipping, and online platforms like Shopify, Amazon, and Etsy, so I know what works for makers. This course will help you build your online business quickly and efficiently, saving you years of trial and error!