Joanne is the founder and creative director at Luxe Design Jewellery. Her jewellery line has been sold wholesale to countless boutiques and major retailers including Nordstrom, Pottery Barn and Target, and has appeared in major motion pictures and television programs. Luxe Design began selling jewellery online in 1999.

Joanne is also an ECommerce and Social Media and Marketing Instructor in the Fashion Design Program at the Visual College of Art and Design in Vancouver BC. She now guides other makers and designers to take their business to the next level by creating, launching and marketing their professional online stores!